Sports LEgacy
Always moving forward while honoring our past. The CFD of today is an evolution of an agency led by Greg Fisher that has created some of the most recognizable and iconic brands in Arizona business and entertainment. We are particularly proud of our history in professional sports, developing brand identities for the Phoenix Coyotes, Phoenix Mercury and Arizona Diamondbacks ahead of their respective inaugural seasons. As passionate fans, we can’t wait to help build the next sports brand in the Valley of the Sun.
phoenix coyotes
The Phoenix Coyotes were a cornerstone of hockey in the desert, representing grit, passion, and pride across the state. We developed their brand identity, crafted integrated media campaigns and created uniforms that capture the spirit of Arizona hockey.
Arizona Diamondbacks
The Arizona Diamondbacks are a defining part of the state’s sports legacy, uniting fans through passion, resilience, and pride. We developed their brand identity, built integrated media campaigns, produced game intros, and designed uniforms that embody the spirit of Arizona baseball.
Phoenix Suns
The Phoenix Suns is a beloved team in Arizona with a deep history with the state. We created their brand identity, integrated media campaigns, game intros, and uniforms.
Arizona Rattlers
The Arizona Rattlers are a powerhouse of arena football, known for their toughness, teamwork, and championship spirit. We created their brand identity, developed integrated media campaigns and designed uniforms that reflect the energy and pride of Arizona football.
Phoenix Mercury
With a legacy of excellence and empowerment, the Phoenix Mercury continue to inspire fans across Arizona. We developed their brand identity, led integrated media campaigns, and designed uniforms that celebrate their championship culture.
Our Work
